Wednesday, January 22, 2020
Marks & Spencers :: essays research papers
During 2003/2004 Marks & Spencers have worked to improve their performance across their wide range of corporate social responsibility issues. THEIR BUSINESS †¢Ã‚     Clothing: clothing accounts for 50.1% of the UK sales and it’s their biggest business. Provides a wide range of clothing for women, men and children. They have 11% share of the UK marketing. Marks & Spencers Public Relations program: †¢Ã‚     Customer: I think we should keep a sales information, annual independent Survey and customer consultation and a continues research program, so we can keep a good relation with core customer to know what they are looking for. †¢Ã‚     Employees: we should do continues surveys among our employees. We need to keep our â€Å"Confidential help line†, so we can keep improving the working environment. Also, apart from our employee magazine, I think we should send continues information about the group, send updating about some of the decisions making and benefits through their emails. †¢Ã‚     Shareholders: we have our annual general meeting. We need to improve our programme to survey shareholders satisfaction. A good point is to have regular meeting and presentations with investors. †¢Ã‚     Suppliers, including franchisees: regular visits, meeting and discussions. Programmes to survey their satisfaction. Direct relationship with important raw material suppliers. †¢Ã‚     Community: Regular meetings with key charity partners. †¢Ã‚     Government: Regular meetings with bodies such as the Health and Safety Executive, environmental regulators and financial services authority. Local authority partnership on environmental health and trading standards. PROGRAMS †¢Ã‚     Organic cotton: We have increased our use of organic cotton to 3,000kgs. It’s still a very small proportion. Our long-term target is 5% of all the cotton we produce should be organic by 2010. MEDIA †¢Ã‚     Vogue magazine is the number one of fashion authority.
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